7-Eleven x Sanrio Sweet Delight

7-Eleven Hong Kong has a new cooperation with Sanrio and they have created small toys with the famous Sanrio characters like Hello Kitty, Keroppi, and My Melody, on top of yummy looking desserts. You have to collect stamps in order to trade for them. You get one stamp when you purchase for HK$20 at a 7-eleven store in Hong Kong. To redeem one piece of Hello Kitty & Friends Sweet Delight Figurine, you need 16 stamps or 6 stamps plus a charge of HK$20.

You get one stamp for a purchase of HK$20, but two stamps for $30, three stamps for $40, and so on. The figurines are packaged and you cannot pick out the one you want. So if you want to collect them all, it would require you to eat a lot of convenience store food. They really want to stimulate sales. :)

Read my post about the new additions to the 7-Eleven x Sanrio Sweet Delight figurines over here.

Stamp issuing period: 5/12/2012 - 26/02/2013
Redemption period: 5/12/2012 - 05/03/2012